Business Strategy

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Connexions Library

Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Running Government Like a Business is Bad for Citizens
Hudson, Michael
Article
2017
Donald Trump and Jared Kushner say that the government should be run like a business, but that would mean eliminating regulations and expenses that benefit the people.

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Brilliant Manoeuvres
How to Use Military Wisdom to Win Business Battles
Martin, Richard
2012
Based on the author's experience as a soldier, a business consultant and an entrepreneur, the book explains how and why military leaders and planners actually think and operate. It then translates thi...
Competitors Aren't the Only Threats
Sources News Release
2012
One of the things that I?ve noticed lately is just how vulnerable many companies (and other organizations) are to non-competitive threats. I?m not talking about the traditional corporate bogeymen of b...
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Our business is helping you to promote your business
Business promotion
2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...