|
|
Brand Strategy
Fetch Headings.ExtraData
Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryAdvertising overload: New Internationalist September 2006 Serial Publication (Periodical) 2006 A look at big brand mass advertising and the effects on how people think and feel. Killer Coke Exposed: Against The Current vol. 135 Abbott, Jared Article 2008 In their September-October 2006 Against the Current (ATC 124) article “The Real Life Side of Coke,” Camilo Romero and Leslie Gill documented the growing movement of students and labor organizations th... Sources Experts & SpokespersonsSources LibraryBrand Sources Select Resources Encyclopedia Building on the Emotional Experience of the Brand Linking Individual Brands With the Brand of a Convention or Event Saxby, David 2010 As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex... Managing your Brand in an Insecure World Bucaro, Leanne 2010 Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market. Using Social Media To Build Your Brand Bucaro, Leanne 2010 Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to creat... |
