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Advertising overload: New Internationalist September 2006
Serial Publication (Periodical)
A look at big brand mass advertising and the effects on how people think and feel.
Killer Coke Exposed: Against The Current vol. 135
In their September-October 2006 Against the Current (ATC 124) article “The Real Life Side of Coke,” Camilo Romero and Leslie Gill documented the growing movement of students and labor organizations th...
Sources Experts & Spokespersons
Sources Select Resources Encyclopedia
Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex...
Managing your Brand in an Insecure World
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Using Social Media To Build Your Brand
Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to creat...