Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Advertising overload: New Internationalist September 2006
Serial Publication (Periodical)
A look at big brand mass advertising and the effects on how people think and feel.
Frequently Asked Questions about Sources
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Killer Coke Exposed: Against The Current vol. 135
In their September-October 2006 Against the Current (ATC 124) article “The Real Life Side of Coke,” Camilo Romero and Leslie Gill documented the growing movement of students and labor organizations th...
Sources Select Resources Encyclopedia
Building on the Emotional Experience of the Brand
Linking Individual Brands With the Brand of a Convention or Event
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex...
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
How To Get Personality Into Your Growing Business
Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
Managing your Brand in an Insecure World
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...