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Advertising Effectiveness
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryExpose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself Beals, Melba Book 1990 A hands-on, practical book that gets down to the details of doing promotion. How Sources magnifies your Internet visibility Article 2006 How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources. Rebel Sell: Why the Culture Can't be Jammed Heath, Joseph; Potter, Adnrew Book 2004 Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the cap... The 10 Dumbest, Most Offensive Political Ads in Recent Memory Fell, Nicholas Article 2011 Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful. Sources LibraryWill Full Encryption Sideline Google's Targeted Ads? Miners, Zach 2014 Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source? |
