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NEWS & LETTERS, March 2003

Hunger strike for Taco Bell boycott

Chicago--I am Francisco Martinez and I have worked as a farmworker for the last five years in Immokalee, Fla. In 1998, I had an opportunity to come and work in the U.S. Because conditions in Mexico are screwed, I came to the U.S. But I never imagined what it would be like crossing the border and passed from one trafficker to another as if I were merchandise. And that's how I landed in the fields of Florida.

I was brought to a ranch and worked three months for a rancher on his farm. We were 40 workers being controlled by about eight of the rancher's henchmen. But with all of the intimidation and fear, people were afraid to do anything. So I had to draw on my inner strength and decide: Did I want to die incarcerated on this farm or escape? I planned with five other workers and we decided to escape. After this, the ranchers were trying to track us down and we had to hide from them.

When the rancher found us, the woman who was giving us a place to stay called the police. The police chased the rancher away. When the police were filing the report, one of the witnesses called the Coalition of Immokalee Workers. Some members of the Coalition, basically all farmworkers, came over to find out what was happening and called the FBI. They arrested those ranchers over the enslavement and sent some to jail for six years, others for 10 years.

I decided to commit a little bit more time to the CIW because the unjust working conditions on the ranches are about the same as slavery. In one case they have you in captivity. In the other you can move freely, but they are still screwing you.

The CIW is a grassroots organization. Our members are Latinos, primarily Guatemalan, Mexican and Haitian, and some African Americans. But we don't make distinctions based on race. We are fighting for just salaries for the work that we do, better working conditions from the ranchers, and better housing.

TACO BELL AS TARGET

We started with four farmworkers and now have 2,000 members. We've been struggling for the past 10 years to dialogue with the growers. We have done marches, strikes, hunger strikes to grab public attention, but nothing changed. So we decided to focus on Taco Bell. Taco Bell, as a major buyer from the companies we work for, can tell the growers to change working conditions or Taco Bell would change suppliers.

We have really focused the boycott on students, the principal market for the Taco Bell chain. We have focused on educating them through presentations at universities, explaining to them that we put so much sweat into this food and they are eating these tacos without realizing what goes into the making of them.

Now we have a Student-Farmworker Alliance. We had an exchange of ideas on how to proceed. Students have taken action on campuses across the country. I have traveled to Chicago to meet with students and others who have been helping us.

FARMWORKER CARAVAN 

We had a caravan of 60 farmworkers go from Immokalee, Fla. to Irvine, Cal. to promote the boycott at the doors of Taco Bell's office. Until now they have always said they didn't have anything to do with the treatment of farmworkers. That was the ranchers' business. But we said, you have the power to influence on our behalf because you are the major buyer of tomatoes from those companies.

Taco Bell makes $5.2 billion per year. The tomato growers are making $120,000 per year, while a farmworker makes only $7,500 a year.

We organized another big protest. We will begin a hunger strike in front of Taco Bell's offices that will end March 5. During this time there are going to be actions by workers throughout California and the U.S.

Even with the majority of farmworkers afraid of the immigration police and of not being heard, we have more than 60 farmworkers committed to traveling to Taco Bell's offices. If possible, the majority will participate in the hunger strike. Feb. 28 is a national day of protest to support the hunger strikers. This struggle continues.

--Francisco Martinez

(Interviewed and translated for NEWS & LETTERS by Jason Wallach)

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