Social/Cause Marketing

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Connexions Library

Connexions: Volume 7, Number 1 - March 1982
Serial Publication (Periodical)
1982
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.

Connexions Directory of Groups & Websites

Food Banks Canada
National umbrella group for Canadian food banks, distributed nearly 9 million pounds of food in 2003 to member food banks in all provinces. Works to promote the eradication of hunger and poverty in Ca...
Zatoun
Zatoun is a NGO which brings fair trade olive oil from occupied Palestine. It highlights the plight of Palestinian farmers and the destruction of their livelihood. Olive oil is a basic food which remi...

Sources Experts & Spokespersons

Sources Library

Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...