Public Relations

Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Activist's Handbook
Article
Articles for activists on organizing.
The Art of Lying: "Yes, That Was My Penis" and Other Ticklish PR Challenges
Macaray, David
Article
2013
People in the public eye should have learned enough from past blunders to come up with a different strategy when asked potentially damaging questions.
Blowing Your Own Horn!
Fillmore, Cathleen
Article
2000
Launching your own public relations campaign.
Bound By Power: Intended Consequences
Klaehn, Jeffery (ed.)
Book
These essays focus on how power and ideology work within society. Interviews are with Noam Chomsky, Linda McQuaig, Robert Bertuzzi and others. They speak to the issues of the understanding of power an...
Chomsky.Info
Chomsky, Noam
Website
The Noam Chomsky Web site.
The Corporate Consensus: A Guide to the Institutions of Global Power
Draffan, George
Article
2000
A detailed guide to the institutions and corporations which occupy the commanding heights of corporate power in the world today.
Creating Your Own Alternatives
Article
Alternatives and suggestons for creating independent media.
A Crisis by Any Other Name
Shiller, Ed
Article
2002
The role of communications in a crisis.
Don't be a Time Bandit
LaVigne, Mark
Article
2005
Don't waste journalists' time.
The Eight Best Books for Publicity Seekers
Fenske, Lynn
Article
2003
For those of you pursuing and perfecting the fine art of getting publicity, here's a list of books you can't live without.
Enhance your image in novel ways
Pirie, Reg
Article
1998
Soft marketing supports and image enhancement strategies require as much consideration as any other portion of your marketing plan.
Everything under control, Life in a managed society: New Internationalist April 1985
Serial Publication (Periodical)
1985
A deluge of commercial messages are subtly undermining the consumer's ability to make autonomous decisions. Discussion of why, and how, social control is becoming the norm in Western societies.
Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
Book
1990
A hands-on, practical book that gets down to the details of doing promotion.
The Follow-Up Telephone Call
LaVigne, Mark
Article
2004
Making follow-up phone calls to the media.
Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
Fang, Lee
Article
2015
Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Fac...
Frequently Asked Questions about Sources
Article
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Get a Digital Life: An Internet Reality Check
Carroll, Jim; Broadhead, Rick
Article
2001
Get Active
Website
A guide to organizing and carrying out campaigns on social and environmental issues, prepared by Greenpeace Australia.
Getting Organized
Article
Advice on the basics of Public Relations (PR).
Getting the Most from Interviews
Hilder, Yvonne
Article
1997
Tips from a pro for getting the most from media interviews.
GMO Propaganda and the Sociology of Science
Mattis, Kristine
Article
2015
In August of 2014, the website Gawker revealed documents that demonstrated the lengths to which the global chemical giant Monsanto would go in order to control the narrative about their products – in ...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
The Householder's Guide to Community Defence Against Bureaucratic Aggression - Review: A report on Britain's Government Machine
Diemer, Ulli
Book
1972
Organizational tactics communities can use to fight projects or developments being foisted on them.
How Embarassing when your messages unravel: The Emperor's New Speak
Bennett, Steve
Article
2001
Analyze your messages to make sure their will hold up to critical scrutiny.
How many spokespersons?
Rothstein, Al
Article
1998
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reli...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How the People's Climate March Became a Corporate PR Campaign
Gupta, Arun
Article
2014
I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source....
How to Make Your PR Photos Work
LaVigne, Mark
Article
2003
There is a real art and science to the news photo.
The Importance of Journalism and Communications to Social Movements
Sicilia, Javier
Article
2012
Remarks of Javier Sicilia to the School of Authentic Journalism.
Inside the Shadowy PR Firm That’s Lobbying for Regime Change in Syria
Blumenthal, Max
Article
2016
Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
Manufacturing Consent: The Political Economy of the Mass Media
Herman, Edward S.; Chomsky, Noam
Book
1988
Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets...
Media For Social Change: A Resource Book For Community Groups
Farrell, Siobhan; Walsh, Barbara
Book
1986
An aid for community groups to help them obtain greater access to mainstream media or even to create their own media.
The Missing News: Filters and Blind Spots in Canada's Press
Hackett, Robert A.; Gruneau, Richard; with Donald Gutstein, Timothy A. Gibson and Newswatch Canada
Book
2000
Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news i...
Necessary Illusions: Thought Control in Democratic Societies
Chomsky, Noam
Book
1989
An inquiry into the nature of the media and the role of intellectuals in "a political system where the population cannot be disciplined by force, and thus must be subjected to more subtle forms of ide...
New Legal Landscape Affecting PR
LaVigne, Mark
Article
2004
New laws affecting public relations.
Peddling miracles and amnesia
Reuss, Alejandro
Article
1999
The shifting PR campaign to justify Chile's 'economic miracle' and to forgive its chief architect.
The Power of public relations
Levine, Carol
Article
1999
An overview of the role of public relations practitioners.
Profit over People: Neoliberalism and Global Order
Chomsky, Noam
Book
1999
Chomsky confronts neoliberalsim: the pro-corporate system of economic and political policies presently waging a form of class war worldwide.
The Prosperous Few and the Restless Many
Chomsky, Noam
Book
1993
a collection of short commentaries by Noam Chomsky on global issues, drawn from interviews in the early 1990s. Topics include global economics, racism, NAFTA, and hot topics of the day.
Public Relations Strategy a Valuable Fundraising Tool
LaVigne, Mark; Hetherington, Leslie
Article
2002
A case study of using public relations to enhance a charity's fundraising activities.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
Publicity and Media Resources
Website
Resources and publications to assist your organization in getting more and better media coverage and raising awareness.
Publicity Plus
Website
How to maximize your media impact using Sources.
Reviews from The Sources HotLink
Website
Reviews are in alphabetical order by title.
The Revolutionary Act of Telling the Truth
Pilger, John
Article
2015
Pilger discusses the challenges that we encounter as Western governments and media actively seek to supress any political consciousness and independent thought.
Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights
Audio
2014
The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase th...
7 Ways to Get More Mileage from a Case Study
Slaunwhite, Steve
Article
2004
Case studies are a valuable addition to your public relations' arsenal. They not only explain the success of your product or service in action, they also tend to have high editorial acceptance and rea...
Sources.com: Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Website
1977
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and ind...
Sources media training
Article
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...
Spinwars: Politics and New Media
Fox, Bill
Book
1999
An examination of media manipulation in late 20th Century North American politics.
Sultans of Sleaze: Public Relations and the Media
Nelson, Joyce
Book
1989
Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty
Carey, Alex
Book
1995
The twentieth-century history of corporate propaganda practiced by U.S. businesses and the ways in which such corporate propaganda was exported to, and adopted by, other western democracies especially...
3 Keys to Keeping Your Marketing and PR Writing on Strategy
Slaunwhite, Steve
Article
2004
How do you ensure that your marketing and PR piece isn't just pretty prose?
Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry
Stauber, John; Rampton, Sheldon
Book
2004
Explains how modern public relations (PR) transforms the favoured policies of the rich and the powerful into uncontroversial 'common sense'.
What is Public Relations?
LaVigne, Mark
Article
2003
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what...

Connexions Directory of Groups & Websites

Chomsky.info
The Noam Chomsky Web site.
PublicitySources.com
News and resources about public relations and media relations.
Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...
Sources HotLink, The
The Sources HotLink is a newsletter, published by Sources, featuring articles, practical ideas and tips for getting positive media coverage. The Sources HotLink is sent free to companies...
Spinwatch
Public interest research.

Sources Experts & Spokespersons

Sources
Sources specializes in collecting, indexing and disseminating information to help journalists, editors and researchers quickly reach articulate experts and spokespersons who can provide background information and comment on a wide...

Sources Library

Amateurism Hurts PR Field
Marken, G.A.
As the main connection between customers and companies, the degredation of modern public relations communications is appalling. These are the most common PR mistakes and how to fix them.
Content Magazine - Number 89
September/ October 1978
Content and Public Relations Marketing
Hulet, Jonathan
This article distinguishes content and public relations marketing; showing ways in which they are similar and ways in which they are not. The author also talks about how both aspects of marketing syne...
Doing & Saying the Right thing
Bonner, Allan
2004
Professional risk and crisis management.
Expose Yourself!
Diemer, Ulli (ed.)
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Levine, Michael
2003
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
Guerrilla P.R.
How You Can Wage an Effective Publicity Campaign...Without Going Broke
Levine, Michael
1993
Guide to Media Relations
Schenkler, Irv; Herrling, Tony
2004
HotLink Resource Shelf - #29
2004
Here's a list of new releases that will keep you busy for a while.
HotLink Resource Shelf #30
Fenske, Lynn
2004
Start by accepting the fact that the media moves faster than you do, so be prepared. Always.
HotLink Resource Shelf: The Art of Cause Marketing
Fenske, Lynn
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
Interactive PR
Sources Select Resources Encyclopedia
The use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizatio...
Journalism: Truth or Dare?
Hargreaves, Ian
2003
Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the...
Marketing/PR - the new face of marketing
Sommers, Susan
2009
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail new...
Mexican President Calderón Hires US Propaganda Firm
Conroy, Bill
2012
Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on.
Online PR and Social Media for Experts, Authors, Consultants, and Speakers
Develop your reputation, get found, and attract a following
Craig, Randall M.
2009
Political Columns
Behind the scenes with powerful people
Bonner, Allan
2007
A reader of his book will get Bonner's insight on everyone from Winston Churchill to Belinda Stronach. It is a series of columns, many of which were written for the US magazine Winning Campaigns.
PR
How the Public Relation Industry Writes the News
Blyskal, Jeff and Marie Blyskal
Public relations
Sources Select Resources Encyclopedia
An overview of public relations based on an article from Wikipedia.
Public relations at a trade show: A little effort goes a long way
Siskind, Barry
2011
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is...
Public Relations Kit for Dummies
Yaverbaum, Eric; Bly, Bob
Public Relations on the Internet
Hulet, Jonathan
This article talks about internet reviews on the internet. It provides statistics and stresses the importance of online reviews on consumer decisions. There is specific emphasis on social media.
The Public Relations Writer's Handbook
Aronson, Merry; Spetner, Don
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
So why PR?
Bucaro, Leanne
2010
Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Speaking to the Media
A special report from Sources with articles from The Sources HotLink
Diemer, Ulli (ed.)
2005
Being seen, heard, and quoted in the media is perhaps the quickest, best, and most lasting way for a speaker to become better known and more sought after. This booklet offers advice on handling media ...
Starting your PR Plan
Bucaro, Leanne
2010
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
Twenty-five Years of Sources
2002
From the beginning, Sources was seen as a public service as well as a tool for journalists.
Use Internet as public relations tool
Carroll, Jim
1999
Establish an online presence to complement your other PR tools.
Using Trade Shows As A PR Opportunity
Bucaro, Leanne
2010
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
What is a 3-D Public Relations Campaign?
Friedman, Marsha
What was a 3-D marketing model must now become a 4-D model to corporate social media. This is how you crate an effective 4-D marketing campaign

From the Connexions Archives

Benton Foundation
Website
Concerned with the use of communications in the public interest.
The Sources HotLink
Website
1996
A website and newsletter dealing with media relations strategies.