Newspaper Marketing

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Newspaper revenue experiment throwdown: Crowdfunding versus underwriting
Crowdfunded beats might not work, but there are good reasons for newspapers to give them a try
Hutchins, Corey
2014
Article weighing the pros and cons of acquiring funding through crowdfunding versus underwiting for newspapers.
Newspapers in Canada versus USA
2014
Newspapers Canada has released a one-page Fact Sheet outlining some of the key differences between the Canadian and U.S. markets.
Which is more important - what to sell or where to sell it?
Fleigner, Jim
2014
Recent research sought to determine which variable determined the greatest circulation results: frequency, zip code, or offer price.