Marketing/Public Relations

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Connexions Library

Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Media Relations Helps the Marketing Plan
LaVigne, Mark
Article
2002
Using media relations to support your marketing strategy.
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
3 Keys to Keeping Your Marketing and PR Writing on Strategy
Slaunwhite, Steve
Article
2004
How do you ensure that your marketing and PR piece isn't just pretty prose?

Sources Library

Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Media Relations as a Marketing Tool
Friesen, Carl
The first step to getting media attention is to make sure that reporters know about you.
Our business is helping you to promote your business
Business promotion
2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of ...
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...