Marketing/Political & Social

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Connexions Library

Memory as paying business : Getting a battlefield, the site of tragedy or a memorial museum onto Unesco's World Heritage List is now a shrewd way to increase tourist
Clastres, Genevieve
Article
2015
A look at how memorials and sites of great tragedy are now being exploited for financial gain as tourist destinations.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.

Sources Library

HotLink Resource Shelf: The Art of Cause Marketing
Fenske, Lynn
2002
Review of a book on how to use advertising to change personal behaviour and public policy.
How to promote your expertise with news releases, articles, and FAQs
Sources News Release
2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an ...
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...