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Internet Advertising
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Sources LibraryAdvertising on the Internet Zeff, Robbin; Aronson, Brad 1999 Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television. Google and the future of search: Amit Singhal and the Knowledge Graph Adams, Tim 2013 An interview with the current head of Google Search, discussing some of the thought processes behind the current functionality of 'search' and some of its possibilites for the future. Richard O'Dwyer: living with the threat of extradition Student who set up website posting links to TV and film content fears being used as a guinea pig by Hollywood giants Ball, James 2012 Richard O'Dwyer's web-linking site would place him at the heart of the titanic running battle between the Hollywood giants – struggling to keep their beleaguered business model intact in the online er... You selling to me? Krol, Ariane; Nantel, Jacques 2013 Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media. |
