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  1. The Activists' Handbook
    A Step-by-Step Guide to Participatory Democracy

    Resource Type: Book
    First Published: 2012
    A guide to grassroots activism.
  2. Are you paying too much to send out your news releases?
    Sources News Release

    Resource Type: Article
    First Published: 2009
    If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
  3. Getting Publicity
    A Do-It-Yourself Guide for Small Business and Non-Profit Groups

    Resource Type: Book
    First Published: 1990
    Step-by-step instructions illustrate what it takes to attract media attention to any enterprise.
  4. Grassroots media relations 
    A short introduction to media relations strategies for activist groups

    Resource Type: Article
    First Published: 2010   Published: 2017
    A media relations guide for organizers and activists.
  5. Helping you reach the media 
    How Sources can help you get more and better media coverage

    Resource Type: Article
    First Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  6. Lobbying for Your Cause
    Resource Type: Book
    First Published: 1986
  7. Sources.com 
    Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers

    Resource Type: Website
    First Published: 1977   Published: 2009
    Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
    Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
    Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.

Experts on Publicidad para organizaciones sin fines de lucro in the Sources Directory

  1. Ulli Diemer
  2. Sources

    Connexions Information Sharing Services
Biblioteca de Documentos de Connexions Más de 1.000 artículos con los textos completos estan disponibles online — índice por autor or índice Cronológico
Biblioteca Catálogo de Connexions Un catálog con más de 5.000 fuentes escritas, audiovisuales y electronicas — Índice por título or Índice temático or Índice por autor.
Directorio Connexions Associaciones y ONGs que tratan temas sociales y medioambientales — A-Z Índice or Índice temático.. Para expertos y portavoces ante medios de comunicación mirar el índice temático de Sources.
Enlaces & Fuentes Fuentes de internet que muestran información sobre alternativas.
Calendario Mantente al corriente de los eventos de interés en todo Canadá. Además: comunicados de prensa de ONGs.
Publicidad & Medios de Comunicación Fuentes, publicaciones y artículos para ayudar a tu organización a conseguir publicidad y aumentar la concienciación. Además de buenos precios para los directorios “Nombres & Números de los medios de comunicación”, y “Nombres & Números del Parlamento”, y para la lista de mails.
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