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Clicking on the title of an item takes you to the bibliographic reference for the resource, which will typically also contain an abstract, a link to the full text if it is available online, and links to related topics in the subject index. Particularly recommended items have a red Connexions logo beside the title.

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  1. Getting Ink for Your New Product
    Resource Type: Article
    First Published: 2004
    Get media coverage of your product.
  2. Maximum Gifts by Return Mail
    Resource Type: Book
    First Published: 1989
    Excellent book on direct mail fundraising.
  3. Money Making Marketing
    Finding the People Who Need What You're Selling and Making Sure They Buy It
    Resource Type: Book
    First Published: 1991
    Practical advice on marketing.
  4. The Princess and the Press
    How to write a news release that will make you the belle of the ball
    Resource Type: Article
    First Published: 2001   Published: 2005
    Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
  5. The Princess and the Press: How to write a news release that will make you the belle of the ball
    Resource Type: Article
    How to write effective press releases.
  6. Put it in writing
    Resource Type: Article
    Top five tips for writing press releases.
  7. Put it in Writing
    Resource Type: Article
    Advice on writing news releases.
  8. 3 Keys to Keeping Your Marketing and PR Writing on Strategy
    Resource Type: Article
    First Published: 2004
    How do you ensure that your marketing and PR piece isn't just pretty prose?
  9. Using History to Write Powerful Leads
    Resource Type: Article
    First Published: 2004
    Using history in writing marketing and PR communications.
  10. Writing for broadcast
    Resource Type: Article
    First Published: 1998
    Avoid the common pitfalls.
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Connexions Library
Catalogue of more than 7,000 books, articles, films, periodicals, websites and other resources.
Indexed by Author, Title, Format, Subject, Dewey number, Library of Congress classification, Year of Publication.
Connexions Directory Associations and NGOs dealing with social and environmental issues — A-Z Index or Subject Index.
For experts and media spokespersons also see the Sources directory and the comprehensive Sources Subject Index.
Links Selected Internet resources featuring information about alternatives.
Calendar Events from across Canada. Also see: Sources Calendar and news releases.
Publicity and Media Resources, publications and articles to help you get publicity and raise awareness. Plus Media Names & Numbers Canadian media directory, the Parliamentary Names & Numbers Canadian government directory, and mailing lists.
Donations Connexions welcomes your support. Your donations make our work possible. Volunteers always welcome.
Mission Connexions exists to support individuals and groups working for freedom and social justice. We work to maintain and make available a record of the theory and practice of people struggling against oppression and for social change. We believe that the more we know about the struggles, victories, and defeats of the past, and about those who took part in them, the better equipped we will be to bring a new world into being. Connexions maintains a physical archive of books and documents, and is engaged in an ongoing project to build and expand an indexed digital archive of documents. We try to feature a wide variety of resources reflecting a diversity of viewpoints and approaches to social change within our overall mandate of support for democracy, civil liberties, freedom of expression, universal human rights, secularism, equality, economic justice, environmental responsibility, and the creation and preservation of community. We are internationalist in our orientation, but as a Canadian-based project we feature an especially extensive collection of Canadian documents and profiles of Canadian activist organizations.