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Copy Writing
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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Connexions LibraryMoney Making Marketing: Finding the People Who Need What You're Selling and Making Sure They Buy It Lant, Dr. Jeffrey Book 1991 Practical advice on marketing. The Princess and the Press: How to write a news release that will make you the belle of the ball Cowan, Kirsten Article 2001 Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball. The Princess and the Press: How to write a news release that will make you the belle of the ball Cowan, Kirsten Article How to write effective press releases. 3 Keys to Keeping Your Marketing and PR Writing on Strategy Slaunwhite, Steve Article 2004 How do you ensure that your marketing and PR piece isn't just pretty prose? Using History to Write Powerful Leads Slaunwhite, Steve Article 2004 Using history in writing marketing and PR communications. Sources LibraryCommunications Arts: The Science of Plain Language 1998 Plain language writing is a process that considers the needs of the readers, the purpose of the document, the message to be delivered and the constraints upon the writer. Copywriting Sources Select Resources Encyclopedia Marketing Internships - Toronto Sources News Release 2009 Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ... The Online Copywriter's Handbook Bly, Robert W. 2002 Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications. Start and Run a Copywriting Business Slaunwhite, Steve 2005 A resource for writers interested in selling their services in a commercial arena. Words That Work Charvet, Shelle Rose 2010 Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results. Writing for the Internet Dorner, Jane 2002 Internet communications don't read the same as print communications. |
