Managing the Media: A Lesson in Making Publicity Come First

Shiller, Ed
http://www.sources.com/SSR/Docs/HL2402-ManagingtheMedia.htm

Publisher:  Sources, Toronto, Canada
Year Published:  2002  
Resource Type:  Article
Cx Number:  CX5532

Case study of media relations strategy.

Subject Headings

Insert T_CxShareButtonsHorizontal.html here