101 Ways To Market Your Books For Publishers and Authors
Kremer, JohnPublisher: Ad-Lib Publications, Fairfield IA USA, USA
Year Published: 1989 First Published: 1988
Pages: 448pp ISBN: 0-912411-20-1
Library of Congress Number: Z278.K72 1986 Dewey: 070.5
Resource Type: Book
Cx Number: CX3343
Advice for book publishers and authors about how to market their books.
Abstract: While 101 Ways is written for publishers and authors, much of the information in it can be used by any organization which produces published or other resource materials for sale. Topics covered are ways of getting publicity, reaching schools and libraries effectively, designing promotional materials, and planning strategy. Enevenly written and organized, but contains plenty of useful ideas.