Year Published: 1983
Resource Type: Organization
Cx Number: CX2755
Abstract: MEDIA WATCH, a sub-committee of the National Action Committee on the Status of Women, is acting to combat sexism in TV, radio and print. Individuals portrayals of women in advertising and programs who may have thought their protests would be ineffective, can now join forces with MEDIA WATCH to press for change at both local and national levels.
MEDIA WATCH will supply formes for sending complaints to the guilty organization's head office, to the Canadian Radio-Television and Telecommuncations Commission (CRTC), and the MEDIA WATCH who will keep records of all complaints. This will help the committee monitor the effectiveness of the self-regulatory guidelines under which the media industry will be operating for the next two years.
MEDIA WATCH intends to warn local women's organizations of the upcoming CRTC licence renewal hearings for radiio and TV stations in their areas. This will enable women to monitor a stations' programming for sexist content and prepare a brief where warranted.
The committee is also pressing for use of more female commentators and specialists in news and public affairs programs, and for better and more coverage of women's issues. It is particularly concerned about the advent of pay TV, and has suggested that the CRTC draw up licencing regulations which would eliminate sexist, exploitative use.
This abstract was published in the Connexions Digest in 1983.
See also CX2467.