Lockheed Martin receives bloody images instead of cool weapons photos in failed Twitter campaign

http://www.rt.com/usa/436381-lockheed-martin-tweet-backlash/
Date Written:  2018-08-21
Publisher:  RT
Year Published:  2018
Resource Type:  Article
Cx Number:  CX22917

The world's largest defense contractor fails miserably in a social media campaign asking Twitter users to send them an "amazing photo" of a Lockheed Martin product.

Abstract: 
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Excerpt:

The "amazing photos" Lockheed received show what appear to be parts of their own missile that struck a Yemeni school bus, killing dozens, as well as children's school backpacks covered with blood. The initial tweet was deleted, but screenshots taken by vigilant users are circulating on social media.