Mueller Indictment - The "Russian Influence" Is A Commercial Marketing Schemehttp://www.moonofalabama.org/2018/02/mueller-indictement-the-russian-influence-is-a-commercial-marketing-scheme.html
Date Written: 17/02/2018
Year Published: 2018
Resource Type: Article
Cx Number: CX22457
An explanation of why the U.S. Justice Department's indictment is based on a misunderstanding of the commercial activities of a Russian marketing company in U.S. social networks.
The U.S. election provided an excellent environment to build reputable online persona with large followings of people with discriminable mindsets. The political affinity was not important. The personalities only had to be very engaged and stick to their issue - be it left or right or whatever. The sole point was to gain as many followers as possible who could be segmented along social-political lines and marketed to the companies customers.
Again - there is nothing new to this. It is something hundreds, if not thousands of companies are doing as their daily business. The Russian company hoped to enter the business with a cost advantage. Even its mid-ranking managers were paid as little as $1,200 per month. The students and other temporary workers who would 'work' the virtual personas as puppeteers would earn even less. Any U.S. company in a similar business would have higher costs.