Here's How To Craft A Winning Climate Message

Gaworecki, Mike
http://www.desmogblog.com/2016/04/21/here-s-how-craft-winning-climate-message

Publisher:  Desmog
Date Written:  21/04/2016
Year Published:  2016  
Resource Type:  Article
Cx Number:  CX19319

A guide to fighting back against dirty energy industry spin when discussing the climate crisis. The Climate Solutions for a Stronger America messaging guide is based on data from a repeat national survey of likely voters. Researchers examined the data to determine how to successfully communicate climate issues and identified three top-performing messages.