Astroturfing
Wikipedia article

http://en.wikipedia.org/wiki/Astroturfing

Resource Type:  Article
Cx Number:  CX17047

Astroturfing is the practice of masking the sponsors of a message or organization (e.g. political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participant(s). It is a practice intended to give the statements or organizations more credibility by withholding information about the source's financial connection.

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