Grassroots media relations
A short introduction to media relations strategies for activist groups
Diemer, Ulli
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf
http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm
Date Written: 2016-01-01
Publisher: Connexions Information Sharing Services
Year First Published: {27335 Grassroots media relations GRASSROOTS MEDIA RELATIONS A short introduction to media relations strategies for activist groups Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.htm Connexions Information Sharing Services A media relations guide for organizers and activists. 2016-01-01 2010 2017 UlliMooseLogo.jpg PMP Pamphlet A media relations guide for activists and organizers. Topics covered include:
<br>What and who are the media?
<br>Who decides whether a story gets covered?
<br>What makes a story newsworthy?
<br>The influence of advertising on media formats.
<br>Things which need not be said and things which cannot be said.
<br>Media strategy.
<br>Framing your issue and countering the frames of the dominant media.
<br>Deciding on your key message.
<br>Hooks to entice or persuade the media that your story is newsworthy.
<br>Writng media releases.
<br>Distributing your media releases.
<br>Interview and contacts with the media.
<br>Bridging from off-track questions and status quo assumptions to the message you want to convery.
<br>Letters to the editor. CX11819 1 true true false CX11819.htm [0xc000a256b0 0xc0005e0d20 0xc000b39c80 0xc001522180 0xc0003324e0 0xc000348930 0xc000367b90 0xc0003f35f0 0xc000466f60 0xc00050c600 0xc00050d4a0 0xc000554000 0xc00166fa10 0xc001680c60 0xc001697e60 0xc001bbda10 0xc0010b5560 0xc0010b5b30] Cx}
Year Published: 2017
Resource Type: Pamphlet
Cx Number: CX11819
A media relations guide for organizers and activists.
Abstract:
A media relations guide for activists and organizers. Topics covered include:
What and who are the media?
Who decides whether a story gets covered?
What makes a story newsworthy?
The influence of advertising on media formats.
Things which need not be said and things which cannot be said.
Media strategy.
Framing your issue and countering the frames of the dominant media.
Deciding on your key message.
Hooks to entice or persuade the media that your story is newsworthy.
Writng media releases.
Distributing your media releases.
Interview and contacts with the media.
Bridging from off-track questions and status quo assumptions to the message you want to convery.
Letters to the editor.
Subject Headings
