Branding

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Connexions Library

Advertising overload: New Internationalist September 2006
Serial Publication (Periodical)
2006
A look at big brand mass advertising and the effects on how people think and feel.
Bloody Legislation Against the Expropriated, from the End of the 15th Century. Forcing Down of Wages by Acts of Parliament: Capital, Volume One: Chapter 28
Marx, Karl
Article
1867
Agricultural people: first forcibly expropriated from the soil, driven from their homes, turned into vagabonds, and then whipped, branded, tortured by laws grotesquely terrible, into the discipline ne...
The Corporate Stranglehold on Education: Is Higher Education in Need of a Moral Bailout?
Giroux, Henry A.
Article
2009
Rather than challenge the economic irresponsibility, ecological damage, and human suffering, and culture of cruelty unleashed by free market fundamentalism, higher education appears to be one of its s...
The Corporation: The Pathological Pursuit of Profit and Power
Bakan, Joel
Book
2003
Makes the case that corporations function as a psychopathic entity. A companion to Mark Achbar's 2003 documentary of the same name.
The Corporation
Achbar, Mark; Abbott Jennifer
Film/Video
2004
The Corporation explores the nature and spectacular rise of the dominant institution of our time.
Frequently Asked Questions about Sources
Article
2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, c...
Helping you reach the media: How Sources can help you get more and better media coverage
Article
2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Publicity and the Canadian State
Kozolanka, Kirsten
Book
2014
A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.

Connexions Directory of Groups & Websites

Sexsources.ca
A web portal featuring sexuality resources: articles, websites, books. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools ma...

Sources Experts & Spokespersons

Speakers Gold
Speakers Gold, the Five Star bureau, represents some of the world's top speaking talent. We take your request very seriously and match you with the right speaker within your budget. We purposely have a small roster and represent o...

Sources Library

Brand
Sources Select Resources Encyclopedia
Five Steps to Build a Personal Brand Like Harry Houdini
Torok, George
2010
What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Bran...
Getting your story into the media
2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
How to brand yourself
Ryan, Tricia
2009
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your...
Managing your Brand in an Insecure World
Bucaro, Leanne
2010
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
Personal Balance Sheet
A Practical Career Planning Guide
Craig, Randall M.
2004
Publicity 101 for Colleges
Sources News Release
2009
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
2009
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
3 Polarizing Branding Secrets from Death Cigarettes
Torok, George
2010
Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?

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Alternate Sources
Serial Publication (Periodical)
1996
A safe sex manual for SM Play. The authors, all experts in SM play, dispel the stereotypes and myths about sadomasochism with this introduction to a hitherto hidden world of human expression. Safe Edg...