|
|
Brand Strategy Experts
Fetch Headings.ExtraData
Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box. Sources LibraryBrand Management Sources Select Resources Encyclopedia The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand e... Building on the Emotional Experience of the Brand Linking Individual Brands With the Brand of a Convention or Event Saxby, David 2010 As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the ex... |
