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Fighting Big Oil's Cynical Arts Sponsorship
A growing movement is opposing fossil fuel industry sponsorship of the arts. Pop-up protests and performances denouncing Shell, BP and others are winning the popular vote.
Sources Select Resources Encyclopedia
The application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand e...
How to brand yourself
Besides the self-marketing benefits of a biography, an advantage to writing this document is the actual writing of it. The process of thinking through, prioritizing, characterizing and expressing your...
Managing your Brand in an Insecure World
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.