Audience Research

Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

The No-Nonsense Guide to Global Media
Steven, Peter
Book
2004
Peter Steven aims to make readers realize the power and influence of dominant media but, at the same time, also understand that they are not "omnipotent" and that there are alternative forms available...

Sources Library

In The News
The Practice of Media Relations in Canada
Carney, William Wray
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.