Advertising Research

Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
Particularly recommended items are flagged with a red logo:

Connexions Library

Connexions Directory of Groups & Websites

Sources
Sources specializes in collecting, indexing, and disseminating information to help journalists, editors, and researchers quickly reach articulate experts and spokespersons who can provide background i...

Sources Library

Advertising Research
Sources Select Resources Encyclopedia
Communicating in Canada's Past
Essays in Media History
Allen, Gene; Robinson, Daniel J. (eds.)
2009
Address sizable gaps in the literature on media history in Canada. Includes a substantial introduction to media history as a field of study and essays on a range of subjects, including print journalis...
Total recall: Print and digital magazine ads equally memorable
2014
Ads in print and online versions of magazines are enjoyed equally between formats. Also ability to remember the ads is equal in both formats.