Advertising & Public Relations/Environment

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Connexions Library

Corporate money preventing all-out campaign to stop global warming
fillmore, Nick
Article
2013
Highly-regarded former Toronto Mayor David Miller says he is "very excited" about becoming the new President and CEO of the World Wildlife Fund-Canada in September. But there are questions about wheth...
Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
Fang, Lee
Article
2015
Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Fac...
How Big Oil Plans to Win Ugly in New York: Leaked Transcript from PR Maven Shows Energy Companies will be Told to Make the Fight Against Fracking Opponents Personal
Federman, Adam
Article
2014
A PR firm well known for its hardball tactics in defense of Big Tobacco will deliver the keynote address at tonight’s Independent Oil and Gas Association conference.
How Sources magnifies your Internet visibility
Article
2006
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
How the People's Climate March Became a Corporate PR Campaign
Gupta, Arun
Article
2014
I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source....
Like a Dull Knife: The People's Climate "Farce"
Saul, Quincy
Article
2014
Even in a top-down format, one hopes the upcoming march could draw much-needed attention to the climate movement.
TransCanada hires controversial PR firm to derail opposition to Energy East pipeline
Patterson, Brent
Article
2014
There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 m...

Sources Library

Edelman's TransCanada Astroturf Documents Expose Oil Industry's Broad Attack on Public Interest
Demelle, Brendan
2014
The Edelman strategy documents and work proposals outline a "grassroots advocacy" campaign plan to build support for TransCanada's Energy East pipeline as well as to undermine public opposition to oil...
Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy
Jervey, Ben
2014
TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.
Getting your story into the media
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Sources gives you powerful tools to help you stand out from the crowd
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

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