Advertising Effectiveness

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Below are groups and resources (books, articles, websites, etc.) related to this topic. Click on an item’s title to go its resource page with author, publisher, description/abstract and other details, a link to the full text if available, as well as links to related topics in the Subject Index. You can also browse the Title, Author, Subject, Chronological, Dewey, LoC, and Format indexes, or use the Search box.
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Connexions Library

Expose Yourself: Using the Power of Public Relations to Promote Your Business and Yourself
Beals, Melba
A hands-on, practical book that gets down to the details of doing promotion.
How Sources magnifies your Internet visibility
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
Rebel Sell: Why the Culture Can't be Jammed
Heath, Joseph; Potter, Adnrew
Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the cap...
The 10 Dumbest, Most Offensive Political Ads in Recent Memory
Fell, Nicholas
Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.

Sources Library

The Last Original Idea
A Cynic's View of Internet Marketing
K'necht, Alan; Rockstein, Geri
Sold on Language
Sedivy, Julie; Carlson, Greg
An inquiry into the language of advertising.
Will Full Encryption Sideline Google's Targeted Ads?
Miners, Zach
Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source?